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OCF Marketing Presents …

Total Local Market Domination! Local + Mobile SEO Marketing Fusion!

Today’s small business owners are faced with a huge problem …

Why?

1. Internet search results are dominated by the large corporations and major chains…

2. Don’t know how to implement an effective internet marketing campaign

3. Belief they can’t compete on an economical basis

4. Ignore how to effectively transition from traditional advertising mediums

The solution?…

OCF’s 100% Performance Based Integral SEO Marketing!

Before the Internet:

Making sales meant advertising with:

Phone Directories

Yellow Pages

Newspaper

TV

Direct Mail

Telemarketing

Print Ads

Word of Mouth

Today… Things have changed…

Traditional advertising mediums have lost their effectiveness

The Medium: The Problem:

Phone Directory Unlisted Numbers

Newspapers Low Circulation Continuous Decline

TV DVR/TiVo – Skip all commercials

Telemarketing Do Not Call List

Direct Mail Low 0.5%-1% Response Yield

Print Ads Rising Costs

E-Mail Spam Software

The statistics are astonishing…

1 Trillion — Number of web pages in the world

65% — Percentage of small business without Internet presence or a website

78% — US Percentage of households with two or more computers

82% — Percentage of local searches that result in offline action

Conclusion:

Your Percentage without a web presence: 0%!

Without a web presence, you have 0% chance in connecting with local ready-to-buy consumers performing online searches for your products or services.

Local + Mobile Search – A Huge Untapped Opportunity!

These ARE the FACTS:

71% of all American consumers use the Internet

91% of all Internet users use a search engine to find information

Over 50% of all purchases are preceded by an Internet search

30 percent of all search queries contain a city, state or zip code

There are more than 2.6 billion local searches a month

Businesses without a web presence miss out on all searches!

Fact: You don’t need a website! (Although having one helps)

Local + Mobile Search … Why Mobile?

There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.)

Of these users, 61 Million use smart phones.

There is a fundamental shift in how people are searching and communicating.

Text open up rates are 95%

And consider that…

73% of new mobile phone buyers report that text messaging is their phone’s most important feature

The typical mobile user searches, texts, and comparison shops more than makes phone calls!

Gen Y and Z consider e-mail passé …

Scannable Bar and QR Code use is dramatically on the rise and,

You can buy traffic for .02 a click!

What 3 things does anyone always have on or take with?

A. Keys, wallet AND CELL PHONE!

soon even the wallet migh be replaced by the smart mobile phone!

Right now you can already and instantly provide your business info and location through GPS and smart phone access to potential customers via sources like Facebook, My Space, Google, Bing and Yahoo maps just to name a few.

IMPORTANT: Keep in mind that a smart phone provides your business and website info to potential customers through hundreds of Business Listing Directories, Review and Social Media Sites like Citysearch, Urbanspoon, Yelp, Facebook, etc., where potential clients and surely ALL your existing customers are talking about and reviewing you!

Go Local + Mobile and Dominate Your Market!

Instantly provide your business info and location through GPS and smart phone access to potential customers via ALL sites!

To Go Local + Mobile and Dominate Your Market…

You MUST stand out from the crowd!

Local + Mobile SEO Marketing Fusion = Total Local Market Domination!

Contact Us Today To Learn How YOU Can Dominate YOUR Market!

FREE Consultation!

SEO, or Search Engine Optimization, is the art of using keywords in such a way that your website registers maximum hits.  Finding the right SEO keywords that will boost the traffic to your site is a difficult process and requires a lot of research. After all, it is about finding the exact word that will occur to everyone who starts a Google search when researching a particular topic.

 

How To Find The Right SEO Keyword

 

• Market Knowledge:

 

The first step is to have knowledge of the target market and its needs. In the wide world of the web, there are many words already heavily used. It may not be practical to add to the list and never get a hit on your site. Market researches and surveys will help understand what respondents search for in search engines and the tools they use to search them.

 

• Finding and Developing a Niche Market:

 

To hit upon a relevant keyword, find out what your target market’s requirements are and then do what you can to satiate it. In other words, find your niche market. Even in that niche market, it is possible that there are thousands of competitors lining the markets. Find a way to differentiate yourself and then a keyword will be easier to find.

 

• Study Competitors’ Positions:

 

Analyze competitors’ research and study their website to see keywords used. It would be a base to start off your search. This would also help understand the result of their tests for keywords. It is always advisable to scrutinize the environment to learn what is already out there. After that, find a way to add something unique to it.

 

• Customer Feedback and Suggestion Forms:

 

It is very important to study the results of blog posts and feedback forms to see what sorts of questions customers ask about your products and services. The words they use to suggest changes or register feedback can reveal a lot about the sort of words they are likely to use in search engines.

 

• Free and Paid Search Tools:

 

There are free SEO keyword search tools such as Google’s Adword Keyword Tools, and other paid ones like Wordtracker Labs, that will help you understand how many articles are available with the chosen keyword. They provide information on how many searches are done locally and globally, the competition with these keywords and the local search trends. They go a long way in understanding which keyword will work towards driving traffic to your site.

 

Precautions on Finding the SEO Keyword:

 

 Once you have found the keyword you are looking for, use it appropriately. Search engines will downgrade those articles that are filled with the primary and secondary keywords in an inane manner, and that impart little relevant information.

 

 Ensure that you do not use irrelevant and unrelated keywords. Articles may be removed from the searches totally.

 

At the end of the day, the content of your article is what matters, but finding the right SEO keywords could increase the visibility of that content.  Even if your products and services are high-end, they need to be advertised adequately in the right circles to find their market.

What better venue for an employee party than on a boat tour?  A cruise can be short or long, can include food, drinks, dancing, and other entertainment and it could be a great way to induce camaraderie and pride in the company at the next event.  

The company that treats its employees well has improved morale and improved morale translates to enhanced performance and we all know that enhanced performance and productivity equate to profit so your employee event could be an investment that is money well spent!

Planning Your Employee Cruise

When deciding to look into boat cruises as a venue for your next employee event, several factors should be considered, including number of guests,  type of entertainment,  menu planning,  whether to offer open bar or not,  length of cruise,  Chicago transportation options after the cruise.

In terms of number of guests, some of the larger yacht charters can accommodate anywhere up to 400 guests. A larger boat makes for a more comfortable event where your staff can spread out. Some boats have a minimum requirement for number of guests such as a number like 50 and the greater the number of guests, there’s a chance that the cost could be lower through package deals.

Entertainment might be something you want to supply.  After company speeches, you might have a band, a DJ, or another type of entertainer such as a comedian. The length of time cruises last will vary so planning to allow time for mingling and checking out the Chicago skyline, time for eating, time for speeches, and time for entertainment is important. Any cruise company will have experience with scheduling and can help you plan your event.

In terms of menu planning, when you charter a larger cruise ship you can have the option of a plated meal or a buffet. Some cruises offer default catering services and others will give you the option of choosing from several catering options so that you can serve a meal that suits your occasion and / or the season. You’ll also consider whether you want to offer an open bar or make your employees responsible for their own cocktails.  Some employee events include a few drink tickets with the event so that alcohol consumption can be controlled.

After the event is over, you may offer to send your employees home by taxi or charter transportation to take them back to a central location.  The choice is yours but a top notch Chicago cruise will have plenty of experience helping you organize all aspects of your employee event so it’s a memorable success.

If you are planning a new website or thinking about redesigning your old site; adding a local SEO consultant to your project now is the best time. They can ensure a new site is built properly upon SEO principles or pin point what needs to be done in order to get your old site up to speed.

What to look for?
As you search and interview potential local SEO consultants, you want to review samples and previous clients they’ve had. Do you offer a unique service? Ask the consultant if they have ever worked with your type of business. Communication is key to the success of your website. Do you prefer emails of status reports, Skype calls or phone calls? If you’re more comfortable with face to face meetings than weekly email reports, you should let them know. You will need to go over what work has been done during the week, so you understand the progress of your site. Do they work alone, or do they have a team who specialize in each area to work on your project? If you have working knowledge of SEO yourself it would be help to even ask “How” will a consultant deliver their promises to you. Beware of a consultant that does not want to disclose their practices and offer you overnight success.

Don’t be afraid to ask your potential consultant questions, be clear and concise about your needs. Ask them if your expectations are realistic, and what kind of growth you can expect in your business. If you’re a three person shop selling fishing gear, you won’t be able to handle 5,000 extra customers every day. Ask them if their services are offered as package deals or a la carte. Traditional offline businesses looking to market their services online will find the guidance of a local SEO consultant an asset as they reach audiences they never knew existed.

A few questions to ask a local SEO consultant:

What is your experience as a local SEO consultant?
How long have you been in business?
Do you have client testimonials?
Can you provide me with examples of your work?
Is there a project plan and deliverable dates?
What are your most important SEO techniques?
How can I expect to communicate with you?
Will you share with me all the changes you make to my site, and provide
detailed information about your recommendations and the reasoning behind them?
When will I see results and how are they measured?

Are affordable SEO services worth trusting? You bet; they are. However, let’s be a little analytical here and see in detail how affordable SEO services make a great solution.

The first thing that commonly comes to mind about affordable SEO services is that how come the providers are able to offer ‘affordable’ SEO services while claiming that they provide ‘professional-level’ SEO services. To provide top-notch SEO services, a company has to be dedicated towards the assigned SEO tasks, and that doesn’t come cheap. Then how?

Most people in search of affordable SEO services get confused at this point and start getting wrong ideas about affordable SEO services. Wrong ideas such as affordable SEO services must have to compromise on quality.

In this confusion, some small to medium-sized businesses as well as startups make bad business decisions and end up hiring one of the not so affordable SEO services incorrectly thinking that “you get what you pay for” holds true each and every time.

The small to medium-sized businesses as well as startups that end up hiring one of the not so affordable SEO services often see their business goals getting achieved at so high a cost that the overall ratio of ROI to investment is unsatisfactory.

Affordable SEO services, therefore, are a much safer option for most, if not all, small to medium-sized businesses and startups.

Moreover, affordable SEO services are a much wise choice for startups and small to medium-sized businesses because most affordable SEO services compete with the not so affordable SEO services and as a result are able to provide more or less the same top-notch SEO services at an affordable price. In fact, the not so affordable SEO services are still able to stick around only because some financially strong businesses that think that ‘you get what you pay for’ is always correct, prefer to go the expensive route. Such companies can afford expensive SEO services because they have a large marketing budget that they also use to market their products and/or services via expensive traditional marketing channels such as print/electronic media and billboard ads, which can’t be afforded by most startups and small/medium-sized businesses.

Now, let’s have a look at some of the reasons an SEO service is able to provide good quality affordable SEO services:

The affordable SEO services providing company has just started and wants to attract more customers.
The affordable SEO services providing company just don’t care about profits at this point and just looking to revitalize their company after a cold quarter or two.
The company is providing affordable SEO services because it wants better profits i.e. the company’s capital investment was not big and they are offering affordable SEO services to earn maximum possible ROI as more people with SEO requirements will approach them.

Notice that none of the above factors can make an affordable SEO services providing company compromise on quality.

Note: Here at Askoli, none of the factors above contributes to our affordable SEO services. We are an offshore company operating from the U.S. and Pakistan simultaneously, providing affordable SEO services primarily to American and European startups and small/medium-sized businesses, one of which has become the world’s fastest growing website in its field after benefiting from our affordable SEO services.

Thus, we can safely conclude that startups and small/medium-sized businesses should go for affordable SEO services if they want to compete impressively on the market and save money.

 

Experts claim that links are the foundation of the Internet. The fact is that backlinks are one of the most important factors for determining search engine ranking. It is a brave statement I know but in this article let us examine the different types of links, how links are acquired, how links are regarded by the various search engines and the function of these links in determining a sites search engine ranking.

One type of link is the free editorially given link from one site to another. This is where you may be working on one site and realize that the reader will be able to benefit from visiting a more valuable freely given resource on another site. The reason may be that the information may be available in more detail but whatever the reason this action creates a link to another site. Another type of link may include affiliate banners to other merchants but these are more commercial links.

The best links to receive are other editorially freely given links. There is software available
which allows you to leave a quality comment on another sites blog post. Make sure the comment is a valuable contribution to the conversation and leave your website address behind. This creates a valuable editorial free link.

Links are important because they determine the reputation of your site. This occurs more so in Google than with Yahoo and MSN. Yahoo and MSN are more simplistic and count the number of links to a site. Google, on the other hand, will look at a site and the link to that site and decide how good or important that link is depending on its page rank or PR rating. Page Rank (PR), by the way, is a numeric value that represents how important Google considers a page on the web. When the link title matches the on-site topic content then it is considered a helpful link and an asset in search engine rankings.

The most important feature is that links can end up generating traffic for you. Traffic is the life blood of the internet. The linking process comes into its own when people click through to your site from links. Google asks if it is a weedy link or a strong powerful link. If the links are on topic and from valuable resources, the power of the combined number of links to your site and what they say about you will help boost rankings in the search engines.

That is the power of the link. Google ends up harvesting the power of the linking structure to rank which sites are more important and which sites are less important. The greater the number of links plus the more important the links are, the greater the value of your site in the search engines.

The question now is where can I get these quality links? One way is to pay for them. You can buy listings in trusted sites or other paid for directories. However, Google has cracked down on direct link sellers and have lowered their page rank. Another way is through submitting press releases. You can send out expensive press releases. However, there is a barrier to entry because of the costs involved.

People are mostly interested in where they can get free back links. There are a number of ways you can do this. These are just some suggestions. My favorite is to write and distribute articles, like this one for example, manually to article directories such as Ezine Articles, Go Articles, Article Dashboard, A1 Articles to name a few. You can create a Squidoo lens and a Hub page. You can write and distribute free press releases. As mentioned earlier, you can create valuable blog comments. You can also link exchange with other webmasters who have sites on subjects similar to your own. You can start your own affiliate program if you were selling something. Finally you can create Web 2.0 social web links.

Some of the social Web 2.0 sites are spidered hourly or daily depending on the links. You may therefore begin to see results within hours or days but more likely weeks. Once spidered, your site benefits through better search engine rankings. It is a good idea to look for the Web 2.0 sites with high PR and enter quality content which will provide on topic links to your site. The idea is that the more links you have on topic, the better.

Acquire links back to your site that do not have the ‘nofollow’ attribute. Any link with this attribute indicates to the search engine robots which spider these sites that the landing page may not be approved by the web site listing this link. The link will not contribute to the link popularity or the search engine ranking of your site. The link is not completely worthless. You can still manage traffic through this link.

Remember that search engines often use the number of backlinks that a website has as one of the most mportant factors for determining that website’s search engine ranking. However unless you can maintain the traffic and continually bring in the visitors to your site, link popularity and search engine ranking ‘really it ain’t worth a damn’.

Gervais Group – SEO Tips by Gervais Group — Bing is doing its best to differentiate itself from Google. Attempting to claim some high ground, Microsoft is positioning Bing as the world’s first “decision engine” as opposed to its predecessors, the search engines. Differentiation requires using different algorithms and a new design on the search engine results page. New design or not the SERP’s on Bing do resemble Google’s at first glance.   

Depending on the search, Bing delivers either highly relevant results or something a little less so. Searches in Microsoft’s wheelhouse of health, local, travel, and shopping are better than most others on Bing. The wheelhouse group was not arrived at by accident. These markets carry high potential for advertising revenues and have historically been among the highest revenue generators on the internet.

Bing isn’t going as far as saying that it will change search engine optimization, yet. In early June, a whitepaper released by Bing’s Webmaster Center Team stated “Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.”

The Bing Team emphasizes that good content and SEO are crucial elements in website design so it appears that what applies to Google and Yahoo will work with Bing. It also appears that attempts to optimize for Bing will bring similar results to the other search engines as well. The Bing team hasn’t given much other information beyond emphasizing on page content and standard search engine optimization practices and maybe that what’s important at the moment. Based on PowerSet, Bing will definitely give more weight to content, at the expense of visuals.

Still in its infancy, Bing will need to broaden its wheelhouse to avoid turning off searchers that come over for a try, find a bunch of irrelevant results and never return. Initial traffic numbers were conflicted but it appeared that Bing had attracted some significant numbers, whether at the expense of Google and Yahoo, or not.  The rest remains to be seen.

Search engine marketing is the simplest and most transparent way to help your online success, reaching and rising qualified traffic to your web portal. The pay per click advertisement has proven to be one of the prime aspects of the online success in the present market. Some of the benefits of SEO and SEM are as follows:

Only the particular subject or the industry applicable advertisements are shown when a search query has been made.
The pay per click facility can easily increases the brand or the corporate awareness.
All the sponsored links and pay per click service are correct forms that can lead the generation.
Accurate use of high quality content can be used for the landing pages that can increases your ROI.
With the help of the pay per click service you can pay for the qualified traffic.

Search engine optimization and search engine marketing are the same things. SEO is based upon the long term natural search engine success and SEM by using sponsors, Advertisements, banner advertisement and Pay per click that helps the websites owners to create the instant identifiable results. If the owner combines the SEO and SEM then there are benefits too:

Receiving more and more traffic
Raising the CTR
Escalating the alteration rate of the online companies
Usual long term search rankings
Website relevancy within the search engines

Some of the other benefits of the SEO services are usability, easy accessing and cross browser compatibility. Many of the website owners use such an amazing facility just to generate more and more traffic. In this way, people will come to visit you web portal and you will also gain the more links. At last, if the SEO services are done effectively then it can easily make a tremendous increase in the traffic as well as the positions

for so many years.

Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.

The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.

Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Submit only once. There is no need to submit every two weeks. There is no need to submit more than one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

More SEO Tips

Most SEO Professionals will not tell you about the goose that laid the golden egg. The following link will take you to a jealously guarded SEO Marketing Lab.

Get the facts here: “Search Engine Marketing Lab”. This page will explain most of what you should focus on along with what you should forget about.

Search engine optimization or simply SEO is considered inevitable for a successful business venture online. This is because online users predominantly use the search engines to find and access websites. And another fact is that these search engine users usually don’t go beyond the first one or two result pages since they can find what they are looking for in these pages. So if your site ranks beyond the top 20 or 30 in search engine result pages, there is no way users are going to access your site. And in an online business scenario where every single click counts, a high traffic volume can only guarantee success of your venture no matter how well your services or products are. This is why most profit-motive websites seek consultations with SEO experts. Apart from employing various techniques and tactics to optimize your site for the search engines, these experts also analyzes your site for unfriendly designs. This is why many sites also go for redesign and renovation. But what if you can optimize your site while it gets designed for the first time? This is where SEO website design comes into the picture.

Designing a website for the search engines is a complex job which addresses the dual aspects of site’s visual appeal as well as its search engine friendliness. Not all website designers can accomplish this task. Merely designing an attractive site cannot guarantee high rankings on search engines. On the contrary, an overuse of graphics and attractive elements can make your site unworthy of search engines. This is why it is so necessary to design an attractive site which is also search engine worthy. Such a comprehensive service is provided by a SEO web design company. It takes care of all SEO aspects during the designing process itself that you won’t feel the need of consulting an SEO professional at a later time.

SEO web design services are also offered at affordable rates by offshore companies that are mostly located in India. Although you spend extra dollars on site optimization, a combo service is always profitable in the long-term.